About Embody

Size Inclusive

Our ethos at Embody Women is that size does not define style. All women should be able to find well-fitted, timeless garments, that don’t compromise on quality.

Our aim is to fill the gap in the market as a brand that understands how to design from a size 8 to a size 26.

The spirit of our customers, is that they love to support & wear an Australian owned & made brand.

Denim for diverse bodies

Natalie Wakeling started her career as a global plus size model in 1994.
From Ford Models in New York, to proudly modelling some of the best of Australian plus size labels.

Transitioning from model to designer, her philosophy comes from a very personal place. Natalie prioritises the fit, structure, and quality of each garment in her range.

Natalie is passionate about designing denim that fits all women's bodies. Women should never have to wear men's jeans, or ill-fitting denim, due to a lack of options for diverse bodies.

Women have told us they love the technology behind our denim because they finally have a pair of jeans that suits them. This fuels our commitment to creating timeless styles with a size range that caters to our customers' diversity.
Natalie Wakeling

Where can I get mine?

The Embody brand is available for purchase online only.

We have helped thousands of women that thought they could never wear denim fall in love all over again.

You purchase the jeans that tickle your fancy, and with our no-stress REFUND AND EXCHANGE POLICY, we will make sure you find your perfect pair of jeans, in the comfort of your own home.


At Embody Women we value slow fashion that is timeless and classic. Sustainable fashion means buying investment pieces that you will keep in your wardrobe for years to come. With clothing landfill becoming a huge environmental issue, we aim to encourage our customers to invest quality over quantity.

The entire Embody range is manufactured in Australia, where we know the makers by name, and have complete confidence that all workers are being paid Australian award rates & work under fair conditions.


Within the denim industry, there are issues in terms of the environmental impact of the dying process in different parts of the world. The damaging effects of indigo poisoning are widespread, as chemicals can flow into rivers & contaminate food sources.

To avoid this, each Embody Denim garment is washed in an industrial family-run laundry & dye house in Sydney, that complies with Australian rules and regulations when disposing of chemicals.

100% Australian made denim (in Sydney & Melbourne)

All Embody jeans and a large portion of our fashion range, are lovingly made in our Melbourne factory.

It was super important to Natalie that her brand support Australian manufacturers & help create Australian jobs.

She knew this would mean that her jeans would cost a little more, but as a home-grown Aussie this was something that she was not going to compromise on.

The buck has to stop with the brands. Natalie knew that Australian consumers would also value & take pride in supporting Australian industry.