Natalie Wakeling

MEET Natalie Wakeling

Natalie Wakeling

Your size should not define your style.
All you need is the right fit.

Est. 2006

The label was established in 2006 by Australia's first plus-size, fashion editorial model, Natalie Wakeling.

After years of frustration at the lack of quality, designer denim options for the size 14+ customer, Natalie stared designing for all women & all bodies.

Model / Designer / Mum

Natalie grew up in Mudgee, in rural New South Wales. Inspired by her mother, she spent a lot of her time growing up in her family's boutique fashion store.

After travelling the world as a model, she eventually settled on the North shore of Sydney with her husband and three beautiful sons. The lifestyle of the beaches suits her naturally vibrant and easy-going personality.

When she is not designing, you will find Natalie at Manly beach, enjoying the sun with her love ones.

More than just denim

Thanks to the success of her denim range, Natalie has now expanded her collection to include a seasonal range of tailored skirts, designer dresses and classic jackets in this seasons must-have prints, fabrics and cuts.